Cookies Policy
Deneb London uses cookies and similar technologies on our website to enhance your experience, deliver personalised content, analyse website performance, and tailor marketing across platforms. This policy explains what cookies are, how we use them, and provides a detailed list of cookies you may encounter.
What Are Cookies?
Cookies are small text files stored on your device by your browser when visiting a website. They allow us to recognise your device, remember preferences, secure your session, provide analytics, and deliver relevant marketing adverts.
Cookies may be set by us (first-party cookies) or by third parties whose services appear on our website (third-party cookies).
Categories of Cookies
- Strictly Necessary Cookies – essential for site functionality (e.g., cart, checkout)
- Analytics/Performance Cookies – help us understand how users interact with our website
- Functionality Cookies – remember your settings and preferences
- Marketing/Targeting Cookies – track your behaviour across sites for advertising
Strictly Necessary Cookies
| Cookie Name | Source | Purpose | Duration |
|---|---|---|---|
| _shopify_essential | Shopify | Core store functionality, session & checkout | 1 year |
| cart | Shopify | Stores cart contents for checkout continuity | 2 weeks |
| cart_currency | Shopify | Remembers currency choice for new sessions | 2 weeks |
| _identity_session | Shopify | Authentication and session tracking | 2 years |
| _tracking_consent | Shopify | Stores cookie consent choice | 1 year |
| secure_customer_sig | Shopify | Ensures secure login sessions | 1 year |
| shopify_pay | Shopify | Handles Shop Pay login for returning shoppers | 1 year |
Analytics & Performance Cookies
| Cookie Name | Source | Purpose | Duration |
|---|---|---|---|
| _shopify_s | Shopify | Tracks session activity for analytics | 30 min |
| _shopify_y | Shopify | Analytics identifier for returning visitors | 1 year |
| _ga | Google Analytics | Google Analytics tracking | 2 years |
| _gid | Google Analytics | Distinguishes users in analytics | 24 hours |
Functionality Cookies
| Cookie Name | Source | Purpose | Duration |
|---|---|---|---|
| cookieconsent_status | Deneb London | Remembers cookie banner choice | 1 year |
| _shopify_country | Shopify | Remembers region/country preference | Varies |
Marketing & Targeting Cookies
| Cookie Name | Source | Purpose | Duration |
|---|---|---|---|
| _fbp | Facebook/Instagram | Facebook/Meta ad tracking | 3 months |
| fr | Facebook/Instagram | Facebook ad targeting & delivery | 3 months |
| ttclid | TikTok | Tracks TikTok ad interactions | 1 month |
| _gcl_au | Google Ads | Google Ads conversion tracking | 3 months |
Third-Party Providers
Cookies may also be set by third-party services we use, including Shopify, Google Analytics, Google Ads, Meta/Facebook/Instagram, TikTok, and X/Twitter. Third-party cookies are governed by their respective policies.
How Long Cookies Remain
Cookies may be session cookies (deleted when browser closes) or persistent cookies (remain until expiry or deletion). Persistent cookies can last from minutes to two years.
Managing Cookies
You can manage or remove cookies via your browser settings or the cookie banner. Disabling certain cookies may affect cart, checkout, login, and personalised content.
Browser guides:
Changes to This Policy
We may update this policy as legal or technological changes occur. Updated versions will be posted here with the revised "Last Updated" date.
Contact Us
If you have questions about our cookies, please contact us via email.